Have you ever realized how colors and fonts influence our lives in a positive or negative way? While sitting at a restaurant, have you ever get offended with the color scheme or font selection? You might have faced this situation that is quite obvious. According to research, many people buy a product after getting inspired by its color scheme.
The color you select or font you choose for the logo says a lot about your retail store or health care center. Your one mistake can bring a huge impact on your business. The right color combination and font selection bring a specific image to the customer’s mind, so make sure it won’t be wrong.
Always remember that Typography makes a huge impact on your brand’s identity. Taking it lightly can cost later. In this guide, I will explain a bit about Healthcare, Retail, and Financial Industries and what font and color combinations they use to make it successful or what should they avoid using. You might get the notes from this article to improve your font and color combination. Let’s get along.
Let’s begin with a few notable and prominent retail stores operating across the globe.
You might have noticed that all the popular retail stores have loud and vibrant color schemes that make the store and its products stand out. Isn’t it? It is mainly due to 2 most significant reasons. They want to convey a clear and powerful message through their color scheme, and secondly, they want to attract the maximum customers because people usually get attracted towards loud colors.
Though there is no hard and fast rule to choose a specific color combination you should go for loud colors in order to make your brand established, i.e., Yellow, Red, Orange, etc. It is better to make a powerful contrast to make your brand more prominent.
Now comes the font selection of retail stores that is the main element for any store or website. Choosing a perfect font or font combination has a huge impact on your brand, and one can’t ignore this fact. The main element that you should always consider is; the font should be legible and understandable so that customers won’t find it hard to read your product’s description.
Furthermore, be consistent if you are using many fonts and don’t overuse the number of fonts as it would look odd. Using a Supreme font on the Logo would be an ideal choice as this font is usually used for this purpose. You can use 1 or 2 fonts with the combination of Supreme font to make it look appealing on your designs. Whatever message you are trying to convey through your brand should be legible and understandable.
After Retail, let’s move towards Healthcare, where the selection of fonts and color combinations is equally important and plays a major role.
Have you ever gone to Healthcare centers and didn’t like the color scheme? Healthcare centers should provide friendly, calm, and professional vibes to the people, so you should be extra careful when it comes to choosing color combinations. Go with cool colors, for instance, Green and Blue.
The green color gives cool vibes, while the blue color is known for being an inspirational and wisdom color. Apart from this, you need to be professional in such places; for example, avoid using Neon green color in Healthcare centers because it is a bright color that would not look professional and would be too loud to the eyes.
Now comes the selection of fonts that is another complicated yet necessary task to perform. Like any other platform, healthcare centers also demand legible fonts that don’t disturb people to read the message. You will come across many serif fonts that deliver security vibes and reflect professionalism.
Now selecting fonts has no longer remain a challenging task as we have unlimited options, so things have become quite easy. Many noted healthcare centers pay special consideration towards these elements that often people or organizations take for granted. Establish your brand identity by choosing the ideal font and color scheme.
Now comes the financial industries i.e., Banks, cards, etc. Have you ever got impressed with any bank’s logo? It would surely be due to color and font selection.
Financial services brand often go after colors that develop feelings of trust and reliability. Usually, 1 color is used in the logo as the main color, and the other one is used as secondary to make a pleasant mix. You might have noticed a few banks use red color as the main color while they mix red with black or white to create an appropriate contrast.
Similarly, you can go after any other vibrant color but make sure to chose that secondary color that makes a good compliment. Black, Blue, and red are worth recommending colors for financial services departments.
Now comes the font selection that is another essential element. They also go for such fonts that create professionalism and reliability like healthcare centers. However, you might have noticed that financial sectors mostly focus on using modern fonts and unique color combinations.
Their main aim for doing so is to remind the customers that these services are not old and they can consider them anytime. As a recommendation, you can go for a sans-serif typeface that develops the emotions of strength, unity, and reliability. Furthermore, you should avoid using handwritten fonts in such places or platforms because they are quite casual.
Whether we talk about Healthcare centers, Financial industries, or retail stores, there is no rule regarding font selection and color scheme. You have to search for yourself on how to bring charm and professionalism so that it attracts the maximum customers. These are the 2 most important elements that should never be taken for granted.
Make sure to come up with something cool and extraordinary to stand out on the competitor’s list. I hope this article would be helpful for anyone related to these industries or brands. Take notes and act according to them.